Auburn, Washington (March 2015) – The Gluten Intolerance Group (GIG) and its innovative youth program, Generation GF, is happy to announce a sponsorship agreement with Schar, the world leader in Gluten-Free. The sponsorship will assist with the growth of the Generation GF support groups across the country and provide gluten-free kids & teens the opportunity to attend summer camps that specialize in the preparation of food to meet their dietary needs.
“We are thrilled to be partnering with GIG,” says Dr. Anne Lee, Professionals Manager with Dr. Schar USA. “Not only will this partnership provide the necessary support and tools for the individual Generation GF program but also to the entire celiac community. By working together we can build a strong foundation of support for our young people to help them navigate a gluten-free lifestyle successfully.”
Generation GF was created to build confidence in kids, teens, and young adults with gluten-related sensitivities, and to help develop them into the future leaders of the gluten-free community. The primary goals of the Generation GF program are to create local support groups and provide families a system through which they can have their questions answered. Generation GF feels that the growth of these young ambassadors will be crucial to the continued recognition of the gluten-free movement.
“Words can not express how excited we are to have Schar as a sponsor of Generation GF,” says Chris Rich, Director of Brand Management for GIG. “Schar, through their involvement with summer camps and family-friendly areas at public events, is recognized within our community as the leader when it comes to the support of gluten-free kids. To have them as a partner with Generation GF and support our efforts for the benefit of the youth demographic is an honor.”
“Schar has worked in the past with individual camps and campers; providing gluten free products, bunk boxes, T-shirts, and GF arts and craft materials,” adds Dr. Lee. “Until now, we have only able to work with a limited number of camps, but in partnering with GIG for Generation GF, we will be able to touch the lives of many more celiacs.”